Blog
Research and playbooks on AI SDRs, speed to lead, discovery calls and lead qualification, from the team building Sortiva.
AI SDR12 min read
Most “AI SDRs” are email sequencers with a new label. Here is what the category really covers, where it works, where it fails, and how to evaluate one before you buy.
Pipeline10 min read
Leads that hear back within five minutes are 21× more likely to qualify. The median B2B team takes days. Here's the research, and a practical playbook for closing the gap.
Qualification11 min read
BANT tells you whether a lead can buy. MEDDIC tells you whether they will. A side-by-side comparison, the exact questions to ask, and when to use each.
Discovery11 min read
Discovery is the most expensive half hour in B2B sales — and most of it is repeatable. Here's how AI discovery calls work, step by step, and where a human still needs to be in the room.
Tell us about your inbound volume and qualification process — we'll show you what Sortiva would do with it.